Compliance, Codes and Communications
(6th edition)

by Dr Judith Grice

New for the 2019 ABPI Code

A practical guide to pharmaceutical marketing in the UK
»  Fully revised and updated in line with the 2019 ABPI Code Updates
This edition covers the UK only

Compliance Codes & Communications - Cover Picture
Compliance, Codes and Communications is an easy-to-use practical guide and companion to the latest ABPI Code, written for those involved in producing and reviewing promotional and communications materials for prescription medicines in the UK. It starts with a concise review of the basic principles and procedures of the ABPI Code followed by chapters that provide the following:

  • Easy-to-understand information on the Code of Practice
  • Suggestions on how to interpret the requirements for a wide range of activities
  • “Hints and Tips” on how to stay compliant
  • Many new “Case Reports” providing important insights into interpretation of the Code

LOOK INSIDE - Compliance, Codes and Communications Look Inside - see sample pages from 5th edition

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